Anne's Top 125 Testing Terms Glossary

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A

Anne’s Intro

A/B Testing

AOV

Abandonment Rate

Advertising Optimization

Analytics

Anxiety

B

B2B

B2C

Big Idea Testing

Black Ops

Bounce Rate

Branding

C

CMS

CPC

CPM

CRM

CTA

Call to Action

Cart Checkout

Clarity

Clickstream

Clickthrough

ClickthroughRate

Conclusive Results

Confidence Level

Content Optimization

Control

Controlled Risk Testing

Conversion

Conversion Driver

Conversion Optimization

Conversion Rate

Conversion Rate Optimization

Credibility

D

Depress Conversion

Distraction

Dynamic Content

E

Ecommerce Testing

Entry Page

Exit Survey

Experience Testing

Experiment

External Factors

Eye Flow

Eye Tracking

F

Factorial Test Design

Fold, The

Funnel

Funnel Experiment

G

GIGO

GWO

Goals

H

Hawthorne Effect

Heatmap

Hits

Home Page

Hypotheses

I

Incremental Testing

Indexed pages

Intent

Interaction Design

Iterative Testing

K

KPI

Kaizen Method

Keyword

Keyword Density

Keyword Research

L

Landing Page

Landing Page Optimization

Latent Conversions

Lead Generation

Lifetime Value

Lift Analysis

List

M

Marketing Funnel

Marketing Optimization

Microsite

Multivariate Testing

N

Nth Name

Non-conclusive Results

O

Offer testing

Optimization

Original

P

PPA

PPC

Page Rank

Path Analysis

Performance-based Advertising

Persona Marketing

Personalization

Predictive Analytics

Primary Sensitivity

Q

Qualitative Testing

Quantitative Testing

R

ROAS

ROI

Regression Analysis

Relevance

Results Degradation

Roll-out

S

SEM

SEO

Sample Size

Segmentation

Session

Split Testing

T

Taguchi

Test Cell

Thank You Page

Traffic

Traffic Source

U

UI

Unique Visitor

Urgency

Usability Lab

Usability Testing

V

Value Per Lead

Value Per Sale

Value Proposition

Variable(s)

Variable Matching

Variation

W

Web Analytics Audit

Website Optimization

Website Usability
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