Last week ~200 marketers attended the first-ever Conversion Conference in San Jose, and our senior reporter Natalie flew out to interview them. Click here for her wrap-up report, which includes notes on:
– Top 5 testing problems (why marketers don’t test more)
– Top 3 kinds of tests for strong results (what’s worth testing)
Plus, she included some links to more resources. It’s a fairly quick read and useful to boot. Enjoy!
P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Roger Tomlinson, @CTCharlotte, Justin Fleysman, Jason Akatiff, Eric in Vancouver, @Train_Boy, Noah Dyer, Susan Shaffer, Joe Radman, Sophie Shiatis, Tim Thompson, Desiree Bennett, Pedro Jesus Gonzalez, Ryan Buchanan, and MrGreen.am (sorry I can’t marry you, but it was nice to have been asked.)