New A/B Test for Your Vote: Long Copy vs. Shorter Copy Landing Page Test

Landing page content is always a balancing act of not enough information vs. too much copy clutter. See whether longer or shorter copy increased sales by 62% on this landing page.


This week’s case study is a clean A/B test – the versions are identical except one omits a FAQ section that had appeared below the fold. Note: Click twice on each images to blow them up to full size.

Can you guess WhichTestWon? Let us know your thoughts in the comments.

May 16, 2012 | Posted by admin |   Click here to tweet this
Category: Landing Page Tests, Landing Pages, Uncategorized