New Test for Your Vote: 404 Page - Lots o' Links vs. Branding Image? - WhichTestWon

New Test for Your Vote: 404 Page – Lots o’ Links vs. Branding Image?

Wow, the winning 404 page-style for this test lifted average revenue per visit by 73.62%. Who knew a ‘page not found’ page, that most marketers use a default design for, could be worth so much to the bottom line? Vote here & see the real-life examples and results.

Also, if you’re debating billboard-style branding images versus pages full of useful text links, you’ll find this test fascinating. I sure did. The link again

P.S. Thanks to everyone who hotlinked to us this past week, especially Glenn Hilton, Tina Kells, The Baum Group, James Erickson, Chris Knight, Zack Naylor, Gary J Anderson, Michael Zipursky, Dean Gannon, Push Internet, Ryan Poznikoff,  Pavlicko, Litle & Co., Andrew Hoefener, and my pals the ‘hotshots’ (you know who you are).

November 4, 2009 | Posted by admin | Click here to Twitter this
Category: Award Winners, eCommerce Tests