Swedish Union Conducts a Classic Copy Test: "Who We Are" Prose vs. "What You Get" Bullet Points - WhichTestWon
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Aug 18, 2009

Swedish Union Conducts a Classic Copy Test: “Who We Are” Prose vs. “What You Get” Bullet Points

"Who We Are" Prose vs. "What You Get" Bullet Points

Version A

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Version B

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How good is your gut?

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