Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel? - WhichTestWon
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Mar 10, 2010

Which Search Landing Page Got More Responses from Visitors Interested in International First Class & Business Class Airline Travel?

Version A

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Version B

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How good is your gut?

Guess which version you think won... and then see real-life test results: Or click to see results without guessing
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What is your desired response from a search results landing page? This A/B split test proves it’s important to measure different types of responses separately; and, you should know how each typically affects the bottom line before you pick a winner.